Outsourcing Media Operations to VA
It’s no secret that Virtual Assistants (widely known as VAs) are an important part of many businesses both online and offline. Virtual assistants are often used for…
The Skinny on Listicles for Content Marketers
Narrow vs. Broad which format is right for your campaign? As D2C startups and brands mature, it’s only natural that they begin to saturate the audience pools…
The Hidden Value Of Influencer Marketing For Media Teams
At this point in 2020, it’s safe to say it’s common knowledge that influencer marketing has become a vital part of every eCommerce businesses’ marketing mix. According…
Produce Better Promo Videos Every Week in 7 Simple Steps
What is the most consumed type of content in the 21st century? You can make an argument for audio (music, podcasts) or text (articles, social media, books,…
What Lead Generation Marketers Often Miss About Google Ads
Lead generation accounts on Google Ads have historically been focused on two things: lead volume and CPA goals. Most businesses have a hard CPA target and volume…
Planning To Test Facebook Lead Ads? Here’s What You Need To Know
There are so many different ways to generate, purchase, and nurture leads in the digital world. Things can get complicated very quickly; there are so many different…
4 Tips To Improve Performance On Your Paid Media Campaigns
Optimizing and analyzing campaigns on traffic sources that require frequent bid management and placement analysis can be a struggle. While you may have dialed in a campaign…
The What, Why & How of Writing Sponsored Articles
Most marketers associate “sponsored content” with either native advertising or in-feed social ads. While those are certainly the most prevalent types of sponsored content, there is a…
Top 4 Traits To Look For In A Talented Media Buyer
Media buying is arguably one of the most challenging roles in the digital marketing industry. In order for a media buyer to be successful they need to…