Lead generation accounts on Google Ads have historically been focused on two things: lead volume and CPA goals. Most businesses have a hard CPA target and volume…

There are so many different ways to generate, purchase, and nurture leads in the digital world. Things can get complicated very quickly; there are so many different…

Optimizing and analyzing campaigns on traffic sources that require frequent bid management and placement analysis can be a struggle. While you may have dialed in a campaign…